Kavita Saxena
Ph.D. (Retail Management), Ganpat University, PGDBM (Gold Medalist)

An educator in the area of marketing and retail & general management with over 13 years of experience in academia and industry. She has published research papers and articles in journals and magazines of national and international repute. Her areas of teaching and research interests include consumer behaviour, entrepreneurial marketing and social media for start-ups. Currently involved in two NSTEDB, DST, Government of India projects namely National Initiative on Developing and Harnessing Innovations (NIDHI) a programme promoting student start-ups and New Generation Innovation and Entrepreneurship Development Centre (NewGen IEDC) programme for setting up new-generation IEDCs across the country.