Women Entrepreneurship: From ideation to implementation

Women Entrepreneurship: From ideation to implementation


Women Entrepreneurship : From ideation to implementation

Fees : 10,000/- per participant

Social Info


To provide a highly interactive professional learning experience and capability upgrade in the principles, tools, and techniques for enterprise development and management..

To know more contact the Course Coordinator:

Dr. Baishali Mitra
Faculty, Business Communication
EDII, Ahmedabad
Contact no. 9949062013
Email address: baishali@ediindia.org

Target Batch

Aspiring women entrepreneurs, nascent women entrepreneurs, women entrepreneurs seeking growth in their businesses, women from all ethnic and cultural backgrounds across all age groups regardless of educational qualification and experience shall apply.

The course will be beneficial for women who are students; who are planning to begin a start-up; who are already small-scale entrepreneurs and seek growth; who are housewives and intend to start a business; who are mid-career professionals and want to shift from employment to entrepreneurship.

The Rationale of the Course

Despite the steady improvement, women are still under-represented among the population of entrepreneurs. Moreover, research says that women entrepreneurs tend to have dissimilar motivations and intentions in entrepreneurship than men. The challenges that women identify in starting a business include discouraging social and cultural attitudes, lower levels of entrepreneurship skills, greater difficulty in accessing start-up financing, smaller and less effective entrepreneurial networks that dampen women’s entrepreneurship. And that is why an Entrepreneurship Course is required to be designed exclusively for women as the opportunities, challenges, and measures to cope with those challenges are unique for women entrepreneurs.


1. This is an online course for 3 months’ duration engaging 50 hours’ live sessions along with mentoring and guidance hours.

2. The course focuses on inclusive entrepreneurship. While highlighting issues concerning the gender gap, the course deals with different dynamics of entrepreneurship and showcases steps from leveraging on a promising idea to making profits with minimal risks, focusing on small and medium-sized startups for women entrepreneurs.

3. The course is equipped with live lectures, recorded videos, assignments, case analyses, as well as handholding templates and tools. The following module will be supported by pre-session reading materials and weekly assignments

  • 50 hours' interaction engaging 16 live sessions and a post session mentoring and guidance hour
  • Templates, guidelines, cases, teaching notes, videos
  • EDII Digital Library access
  • Course completion certificates to all participants
Sessions (duration – 120 minutes) Topic
1 Entrepreneurship: The concept

  • The concept of entrepreneurship
  • The key elements
Lecture/ Discussion
2 Entrepreneurial Mindset

  • Entrepreneurial mindset & competencies
Lecture/ Discussion
3 Gender Sensitizing

  • Perceived & actual barriers to entrepreneurship that are specific to women
  • Ways to deal with issues that create fear
4 The Power of Networking

  • Concept of networking
  • Women-to-women network
  • Develop behaviors that invite collaboration
Lecture/ Discussion
5 Financial Fundamentals

  • How to understand and interpret a financial statement /balance sheet
Lecture / Practice
6 Interaction with women entrepreneur Guest lecture
7 Marketing Fundamentals

  • The target markets
  • The competition
  • Marketing plan, tools and pricing strategies
  • Environmental Analysis / SWOT Analysis
Lecture/ Discussion
8 Digital Marketing 

    • Digital marketing tools
    • Selling through online platforms
  • Doing business with government through GEM portal
Lecture/ Discussion
9 Business Model

  • This module provides a framework for analyzing how a company creates, develops and delivers products or services
  • Business Model Canvas
10 Exploring the Business Opportunity / Opportunity assessment

• How to Identify Business Opportunities

• Business Opportunity Guidance

• Briefing and Planning for the Market Survey

• Sources of business ideas

Lecture/ Discussion
11 Innovation in products/services

  • Process of innovation
  • Techniques to develop innovative products/services
12 Interaction with women entrepreneur Guest lecture
13 Assessing Market feasibility

  • How to conduct market research
  • Marketing testing of innovative products
Lecture/ Discussion
14 Financial & Technical Feasibility

    • Technical Analysis
  • Financial Analysis
Lecture/ Discussion
15 Business Plan

  • Preparation of a Basic Business Plan 

(hands-on via template)

Live assignment
16 Starting a business 

  • Deciding Constitution of Organization
  • Registration of a Company/ startup
Lecture/ Discussion
17 Strategies for entry, growth & exit

  • Risk reduction strategies
  • Strategies for entries
  • Growth & exit strategies. 
Lecture/ Discussion
18 Social entrepreneurship

  • The concept of social entrepreneurship
  • Examples of women social entrepreneurs
Case discussion
19 Interaction with women social entrepreneur Guest lecture
20 Government Schemes and Policies focused on Women

  • Government Schemes, to foster women-entrepreneurship
  • Possibilities and scopes for financial assistance
Lecture/ Discussion
21 Government support system for entrepreneurship development

  • Institutional framework supporting entrepreneurship development
22 Interaction with banking professional Guest lecture
23 Group-Presentations by Participants and feedback by mentors Presentation by participants
24 Group-Presentations by Participants and feedback by mentors Presentation by participants