Rajat Sharma

Assistant Professor

Biography

Dr. Rajat Sharma assists budding entrepreneurs in building business ventures and driving grassroots innovation. With 10 patent applications and two granted patents to his name, he aims to position India as a global leader in grassroots innovation. His goal is to create solutions that make life both easier and more advanced for people from humble backgrounds.

Dr. Sharma has published numerous research papers and case studies in prestigious ABDC ‘A’ and Scopus-indexed journals. Furthermore, he is the first scholar in the world to conceptualise the phenomenon of the “Social Media Mirage” and develop a dedicated scale to measure it. He is frequently invited as a guest speaker at numerous international world forums.

Academic/Professional Qualification

  • Ph.D. in Entrepreneurship;
  • MBA (Marketing)

Areas of Specialization

  • Intellectual Capital,
  • Grassroot Innovation,
  • Circular Economy and Case based Teaching

Projects

  • Managing Devbhoomi Udyamita Yojana (Initiative of the Higher Education Department of Uttarakhand and implemented by EDII – Ahmedabad)
  • Building a sustainable future: The role of green innovation and green premium in transforming Indian SMEs (Environment Development and Sustainability Journal Springer)
  • Assessing the Impact of Intellectual Capital and Environment Friendly Innovation on Sustainability: Evidence of Marginalized Entrepreneurship in an Emerging Economy (Indian Journal of Environment Protection)
  • Using Intellectual Capital to Create Efficient Waste Management Models: A Case Based Approach (The Journal of Solid Waste Technology and Management)
    Social Media Mirage the two actual selves of an Individual: Conceptualization and Scale Development (Technological Forecasting and Social Change; ABDC A IF13.3)
  • University Students Entrepreneurial Ability: The Role of Entrepreneurship Education, Readiness and Intentions (International Journal of Entrepreneurial Venturing)
  • Glances That Hold them Back: Support Women Aspiration for Indian Women Entrepreneur (FMDB Transactions on Sustainable Development)
  • Entrepreneurial Strategies for Sustainable Growth among disadvantaged individuals in emerging economies
  • Migrant Entrepreneurship: The six decade long journey of venture sustainability and waste reduction in India using Intellectual capital and Firm Capability
  • The Impact of Intellectual Capital and Emotional Intelligence on Firm Performance of SMEs: The Mediating Role of Deep Fake Technology
  • Venture Creation by Marginalized Entrepreneur: Case Study of Disabled Entrepreneur
  • Facades and Fortunes: Intellectual Capital’s Influence on Firm Dynamics in the Deepfake Epoch

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