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Certificate Program on Ecommerce Entrepreneurship

Fees

INR 40,000/- per person for the entire course.
There will be discounted customized quotation for institutes and universities or any organization looking for a major group of students.

Duration

130 Hours of E – Learning Certificate Program
The entire course ideally should be finished within 10 months from the date of registration. However, students can take their own time to complete the course. But the total duration may not exceed 18 months from the time of registration. Handholding will be done by EDII for a period of 2 years after the completion of the course.

Course Level

This course is divided in to four parts :

A. Entrepreneurship Level I
B. Entrepreneurship Level II
C. E-commerce Professional Basic courses
D. E-commerce Professional Advanced Courses

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Certificate program on Ecommerce entrepreneurship comprises of the above 4 parts. Entrepreneurship Level I and E-commerce Professional Basic course can be pursued concurrently. The Entrepreneurship level II and E-commerce Professional Advance courses should be pursued after completing the basic levels.
Students will get Certification from IIEC for each of the 17 E-Commerce courses separately. On completion of all 17 courses, they will get an 18th certificate titled “Certified E-Commerce Professional”.
Students will get certification from EDII for both Levels I and Level II separately.
On completion of all the courses (A, B, C, D) the students will be awarded a joint certification of “E-Commerce Entrepreneurship” from EDII and IIEC.

Minimum qualification

12th Pass

Learning Objective

The main objective of the program is “New Enterprise Creation and Management leveraging E-Commerce”. To achieve the objective the course will focus on various aspects of starting and managing an enterprise. This course will help participants

Develop motivation, re-inforce entrepreneurial traits and the spirit of enterprise
Facilitate decision making process for setting up a new enterprise
Learn and apply the e-commerce knowledge in practice for successful and profitable operation of the enterprise

Platform of Delivery

The training will be delivered through EDII and IIEC’s LMS platform which is hosted by the respective institutes. Along with video lectures live online class will be there. EDII and IIEC are responsible to ensure that the students enrolled into the course get excellent learning experience. Handholding support will be provided by the institutes.

Nature of Assessment

There will be objective quiz at the end of every module
Real time case-based assignments will be given to students and evaluated at the end of various modules.

Unit No.	Topic	Description	Duration
1	Fundamentals of entrepreneurship	Overview of Entrepreneurship, Entrepreneurial traits and process, Indian SME sector, societal factors, government policies, economic infrastructure.	1.5 hrs
2	Planning a new enterprise	This module teaches about small scale sector, importance of planning, government procedures, types of business and selection of appropriate form of ownership, choice of location, sources of financial assistance, institutional network and other relevant information related to project.	1.5 hrs
3	Business opportunity and ideas	In this module students will explore business ideas and evaluate multiple options, government policies and its impact on their business.	1.5 hrs
4	Marketing and product strategy	What is marketing and its relevance, concept of value chain, mass marketing, marketing research, estimating market demand, Product strategy, PLC, distribution strategy, Rural marketing.	1.5 hrs
5	Making of an Entrepreneur	The students will be exposed to Entrepreneurship as a career, Understanding self, EI, Team building and leadership, Goal setting, Systematic planning, Overcoming failures	4.5 hrs
6	Business Plan Overview	This unit will educate students on Business Plan preparation, promoters, constitution and statutory compliances, industry analysis, Assessment of technical feasibility, assessment of financial viability, implementation schedule, growth and exit strategy	6 hrs
7	Entrepreneurial Finance	Role of accountant, financial statements, cash flow, cost and pricing, working capital management, operating cycle, cash credit and term loan etc	3 hrs
8	Legal Aspects for entrepreneurs	Contract Act, Industrial Disputes Act, Wage Legislation, Income Tax Act, GST, and exposure to their Relevant Laws.	1.5 hrs

Unit No.	Topic	Description	Duration
9	Business Model for entrepreneurship	In this unit students will understand the rationale of how an organization creates, delivers and captures values. They will discuss about developing a business model and understanding of canvas, patterns, design, strategy, process.	3 hrs
10	Developing entrepreneurial skillset	Managerial skills, organizational structure, leadership, communication skill, negotiation skills, decision making and problem solving.	3 hrs
11	Management in small scale business	In this unit the students will learn Quality concepts, manpower planning, Training and development, Performance appraisal, work motivation, self-management	1.5 hrs
12	Growing your business	This module will help students acquire the knowledge and skillset to take their enterprise from start up to scale up, Stages of small business growth, the scale up challenge, process, culture and control.	3 hrs
13	Ways and means of growth	Export procedures and documentation, Franchise, Venture capital financing and other means of business growth.	1.5 hrs
14	Domains of Entrepreneurship	In this module, student has a choice of picking any area of her/his business interest. IT entrepreneurship Logistics & Supply chain based startup and entrepreneurship Retail Entrepreneurship Digital Entrepreneurship	6 hrs
15	Succeed as an entrepreneur	(Interaction with successful entrepreneurs)	1 hr

Certification	Topic	Description	Duration
1	Fundamentals of Ecommerce	Get an overview of the E-Commerce management. This module will initiate the student into his/ her E-Commerce journey to become job ready	2 hrs
2	Certified Ecommerce Web Developer	Learn to build the frontend of an ecommerce store from scratch all with your imagination without using coding or technical work with ongoing support from IIEC	2 hrs
3	Certified Ecommerce Operations Manager	In this module, student will learn E-Commerce Cash-flow Management, Power of Affiliates, Selling Information, Payment Gateways, Shopping Cart Solutions, inventory Management, Logistics.	18 hrs
4	Certified Ecommerce Law Professional	This module teaches how to incorporate a business, the laws and also the Intellectual Property Rights such as Copyright, Trademark & Patents to protect an Ecommerce Business Model	7 hrs
5	Certified Ecommerce Security Manager	Learn about E-Commerce Store's Security & customer Frauds, developing ecommerce security planning, making the store hack proof and more	7 hrs
6	Certified Retail Ecommerce Executive	Learn how to make a Retail Store Cashier less. Learn major design trends and techniques used by successful retailers around the world - techniques that they can implement themselves to improve shopper experience in their own stores.	3 hrs
7	Certified Digital Marketing Professional	Practically understand Digital Marketing Strategies, learn to focus on every step of your customer, thinking like a CEO, Story Telling, Digital Marketing Tools	4 hrs
8	GST for Ecommerce	Learn the Recent Update on GST and The Impact of GST on E-Commerce Businesses, Get thorough understanding of the GST tax regime and will be "GST Ready" for the coming future	1 hr
9	Certified SEO Strategy Professional	Get the best-in class hands-on practice on all the industry-related SEO tools and applications to get Product Pages to Rank #1 on Google, Learn SEO that works for Ecommerce Stores.	1.5 hrs
10	Certified Social Media Professional	Understand the basics of YouTube, Face book, Google+, Twitter, Instagram and blogging. Use social media not just for marketing, but for customer services & PR.	2 hrs

Certification	Topic	Description	Duration
11	Certified Content Development Expert	Learn to develop over 42 different types of Audio, Visual & Text contents that can help your products to get sold online. Get Tools & Software to Practice content development	2 hrs
12	Certified Content Marketing Professional	Learn the top Web content development by researching, writing, gathering, organizing, and editing information for publication on websites.	5 hrs
13	Certified Drop shipping Expert	Learn why Drop shipping can be a profitable and exciting area for first-time entrepreneurs looking for a business to start.	7 hrs
14	Certified Ecommerce & Global Trade Professional	Learn to sell products in wholesale (B2B ) globally and get a Professional Certification in “Ecommerce & Global Trade” from Indian Institute of E-Commerce and Inttco Singapore ( B2B Global Trade Company)	30 hrs
15	Certified Marketing Automation Expert	Learn how marketing automation transforms email marketing to support multichannel marketing campaigns and increase lead generation and conversion	1 hr
16	Certified Growth Hacking Expert	Learn what strategies make Uber, Airbnb and top e-commerce startups a billion dollar business. Learn the marketing hacks and growth secrets today	2 hrs
17	Certified Affiliate Marketing Professional	Learn how creating affiliates around you can provide a steady stream of income for your ecommerce store. Learn difference of CPA, CPC, CPM & CPV campaigns for effective affiliate marketing.	2 hrs