PGDM IEV Course Architecture

Rationale

This course aims to equip students with the skills and know-how of stage wise venture creation process. The first term will be focused on the basic ideation process. The second term will encompass concepts on business foundation process and third term will aid in the process of the business model development. The aspirant will be well verse in the concepts of basics of the new venture development by means of concept-based action learning modules. Further, the introduction of startup garage will help gain practical experience within that trimester.
The program has been designed in a way that all the subjects fall within one of these four core elements – Entrepreneurship, Venture Fundamentals, Startup & Innovation and Project. The minimum total amount of credits that are required to be allocated to compulsory subjects should be 104.0 as per AICTE guidelines. The suggested course architecture is in accordance with the guidelines with total compulsory course credit of 105.0 and total optional course credit of 54.0.


I Year

Trimester I

 

S.No. Course Name Credits
1. Opportunity Mapping 3.0
2. Principles of Technology, Innovation and Entrepreneurial Management 3.0
3. Start-up Ecosystem Management-I 3.0
4. Research Techniques and Application for Startups: Data, Model and Decision 3.0
5. Ideation: Generation, Articulation and Testing of Ideas 1.5
6.

Start-up Garage: 1 (Capstone Project)

  • Opportunity Mapping
  • Proof of Concept
3.0
7. Ecosystem Engagement (Action Learning) 1.5
Total 18.0

Trimester II

 

S.No. Course Name Credits
1. Managerial Economics for Entrepreneurs 3.0
2. Entrepreneurial Finance: Concept and Management 3.0
3. Accounting Information for Decision Making 3.0
4. Market Estimation & Forecasting 3.0
5. Start-up Ecosystem Management -II 1.5
6.

Startup Garage: 2

  • Prototyping
  • Value Proposition Canvas
3.0
7. Ecosystem Engagement 1.5
Total 18.0

Trimester III

 

S.No. Course Name Credits
1. Business Model Innovation 3.0
2. Art of Engaging and Convincing 3.0
3. Startup Law, Ethics and Environment (IPR & Technology Commercialization) 3.0
4. Pricing Strategy for New Products and Unit Economics 3.0
5. Operations Management in Startups 1.5
6.

Startup Garage: 3

  • Business Model Canvas
  • Business Case Presentation
3.0
7. Ecosystem Engagement 1.5
Total 18.0

Summer Internship

Startup Internship: 3.0 Credits

II Year

Trimester IV

 

Sr. No. Course Name Credits
1. Design Driven Startup Creation 3.0
2. New Enterprise /Start-up Financing & Appraisal* 3.0
3. Buying an Existing Business* 3.0
4. Business Simulation* 1.5
5. Project Management* 1.5
6. Quality Management Systems* 1.5
7.

Startup Garage 4:

Project Work and Incubation – Milestone Achievement & Journal

4.5
Total 18.0

Trimester V

 

S.No. Course Name Credits
1. Digital Marketing for Startups * 3.0
2. Managing Early Growth of a Start-up* 3.0
3. Scaling Excellence through Innovation & Incubation* 3.0
4.

Startup Garage 5:

Project Work and Incubation – Milestone Achievement & Journal

4.5
5. Functional Electives – to be selected from the list of Electives* 6.0
Total 18.0

 

Elective 1: Marketing
Sr. No. Course Name Credits
1. Integrated Marketing Communications 3.0
2. Sales and Distribution Management 3.0
3. Business to Business Marketing 3.0
4. Customer Acquisition Retention and Growth 1.5

 

Elective 2: Finance
Sr. No. Course Name Credits
1. Investment Analysis & Portfolio Management 3.0
2. Strategic Financial Management / Valuation 3.0
3. Business Analysis Using Financial Statements 3.0
4. Private Equity and Venture Capital 1.5

 

Elective 3: Business Analytics & Information Systems
Sr. No. Course Name Credits
1. Data Visualization and Data Mining 3.0
2. Enterprise Resource Planning 3.0
3. Web Designing and E Commerce 3.0
4. Marketing Metrics and Analytics 1.5

Trimester VI

 

S.No. Course Name Credits
1. Pitching and Venture Funding 1.5
2. Lean Sales Strategy for Startups * 3.0
3.

Startup Garage 6:

Project Work and Incubation – Milestone Achievement & Journal

1.5
4. Functional Electives – to be selected from the list of Electives* 6.0
Total 12.0

* along with PGDM-E students

Summary of Credit Distribution

 

Trimester Credits
Term I 18.0
Term II 18.0
Term III 18.0
Total I Year 54.0
Summer Internship 3.0
Term IV 18.0
Term V 18.0
Term VI 12.0
Total II Year 51.0
Total 105.0