Certificate Program on Ecommerce Entrepreneurship

Certificate Program on Ecommerce Entrepreneurship

EDII and IIEC are planning to lunch a joint certification program in the name of “E commerce Entrepreneurship” for individuals aspiring to start business in the area of e-commerce. This course will be predominantly delivered online through prerecorded video lectures/content with periodic online live sessions for students.

Price: INR 40,000/- per person for the entire course
There will be discounted customized quotation for institutes and universities or any organization looking for a major group of students.

Duration: 130 Hours of E – Learning Certificate Program
The entire course ideally should be finished within 10 months from the date of registration. However, students can take their own time to complete the course. But the total duration may not exceed 18 months from the time of registration. Handholding will be done by EDII for a period of 2 years after the completion of the course.

Objective: To provide in-depth understanding on the aspects of initiating start business in the area of e-commerce

Overview

Certificate Online Programme for Micro-Enterprises – “Vyapar Sutra”

Fees : Rs. 10,000/- per participant

Duration : 15 interactive sessions
Start Date : 15th Feb, 2021

Social Info

To know more contact the Course Coordinator:

Dr. Dinesh Jain, Fellow/Ph.D.- IIM Ahmedabad
Assistant Professor
EDII, Ahmedabad
Contact no. 9724056975
Email address: dineshjain@ediindia.org,dineshjainudr@gmail.com

Structure

This course is divided in to four parts :

A. Entrepreneurship Level I
B. Entrepreneurship Level II
C. E-commerce Professional Basic courses
D. E-commerce Professional Advanced Courses

Certificate program on Ecommerce entrepreneurship comprises of the above 4 parts. Entrepreneurship Level I and E-commerce Professional Basic course can be pursued concurrently. The Entrepreneurship level II and E-commerce Professional Advance courses should be pursued after completing the basic levels.

Students will get Certification from IIEC for each of the 17 E-Commerce courses separately. On completion of all 17 courses, they will get an 18th certificate titled “Certified E-Commerce Professional”.
Students will get certification from EDII for both Levels I and Level II separately.
On completion of all the courses (A, B, C, D) the students will be awarded a joint certification of “E-Commerce Entrepreneurship” from EDII and IIEC.

Minimum qualification

12th Pass

Learning Objective

The main objective of the program is “New Enterprise Creation and Management leveraging E-Commerce”. To achieve the objective the course will focus on various aspects of starting and managing an enterprise. This course will help participants

  • Develop motivation, re-inforce entrepreneurial traits and the spirit of enterprise
  • Facilitate decision making process for setting up a new enterprise
  • Learn and apply the e-commerce knowledge in practice for successful and profitable operation of the enterprise
Platform of Delivery

The training will be delivered through EDII and IIEC’s LMS platform which is hosted by the respective institutes. Along with video lectures live online class will be there. EDII and IIEC are responsible to ensure that the students enrolled into the course get excellent learning experience. Handholding support will be provided by the institutes.

Nature of Assessment
  1. There will be objective quiz at the end of every module
  2. Real time case-based assignments will be given to students and evaluated at the end of various modules.

Entrepreneurship Course layout – 40 hours

Unit No. Topic Description Duration
1 Fundamentals of entrepreneurship Overview of Entrepreneurship, Entrepreneurial traits and process, Indian SME sector, societal factors, government policies, economic infrastructure. 1.5 hrs
2 Planning a new enterprise This module teaches about small scale sector, importance of planning, government procedures, types of business and selection of appropriate form of ownership, choice of location, sources of financial assistance, institutional network and other relevant information related to project. 1.5 hrs
3 Business opportunity and ideas In this module students will explore business ideas and evaluate multiple options, government policies and its impact on their business. 1.5 hrs
4 Marketing and product strategy What is marketing and its relevance, concept of value chain, mass marketing, marketing research, estimating market demand, Product strategy, PLC, distribution strategy, Rural marketing. 1.5 hrs
5 Making of an Entrepreneur The students will be exposed to Entrepreneurship as a career, Understanding self, EI, Team building and leadership, Goal setting, Systematic planning, Overcoming failures 4.5 hrs
6 Business Plan Overview This unit will educate students on Business Plan preparation, promoters, constitution and statutory compliances, industry analysis, Assessment of technical feasibility, assessment of financial viability, implementation schedule, growth and exit strategy 6 hrs
7 Entrepreneurial Finance Role of accountant, financial statements, cash flow, cost and pricing, working capital management, operating cycle, cash credit and term loan etc 3 hrs
8 Legal Aspects for entrepreneurs Contract Act, Industrial Disputes Act, Wage Legislation, Income Tax Act, GST, and exposure to their Relevant Laws. 1.5 hrs
Unit No. Topic Description Duration
9 Business Model for entrepreneurship In this unit students will understand the rationale of how an organization creates, delivers and captures values. They will discuss about developing a business model and understanding of canvas, patterns, design, strategy, process. 3 hrs
10 Developing entrepreneurial skillset Managerial skills, organizational structure, leadership, communication skill, negotiation skills, decision making and problem solving. 3 hrs
11 Management in small scale business In this unit the students will learn Quality concepts, manpower planning, Training and development, Performance appraisal, work motivation, self-management 1.5 hrs
12 Growing your business This module will help students acquire the knowledge and skillset to take their enterprise from start up to scale up, Stages of small business growth, the scale up challenge, process, culture and control. 3 hrs
13 Ways and means of growth Export procedures and documentation, Franchise, Venture capital financing and other means of business growth. 1.5 hrs
14 Domains of Entrepreneurship In this module, student has a choice of picking any area of her/his business interest.

  • IT entrepreneurship
  • Logistics & Supply chain based startup and entrepreneurship
  • Retail Entrepreneurship
  • Digital Entrepreneurship
6 hrs
15 Succeed as an entrepreneur (Interaction with successful entrepreneurs) 1 hr
Certification Topic Description Duration
1 Fundamentals of Ecommerce Get an overview of the E-Commerce management. This module will initiate the student into his/ her E-Commerce journey to become job ready 2 hrs video
2 Certified Ecommerce Web Developer Learn to build the frontend of an ecommerce store from scratch all with your imagination without using coding or technical work with ongoing support from IIEC 2 hrs video
3 Certified Ecommerce Operations Manager In this module, student will learn E-Commerce Cash-flow Management, Power of Affiliates, Selling Information, Payment Gateways, Shopping Cart Solutions, inventory Management, Logistics. 18 hrs
4 Certified Ecommerce Law Professional This module teaches how to incorporate a business, the laws and also the Intellectual Property Rights such as Copyright, Trademark & Patents to protect an Ecommerce Business Model 7 hrs
5 Certified Ecommerce Security Manager Learn about E-Commerce Store's Security & customer Frauds, developing ecommerce security planning, making the store hack proof and more 7 hrs
6 Certified Retail Ecommerce Executive Learn how to make a Retail Store Cashier less. Learn major design trends and techniques used by successful retailers around the world - techniques that they can implement themselves to improve shopper experience in their own stores. 3 hrs
7 Certified Digital Marketing Professional Practically understand Digital Marketing Strategies, learn to focus on every step of your customer, thinking like a CEO, Story Telling, Digital Marketing Tools 4 hrs
8 GST for Ecommerce Learn the Recent Update on GST and The Impact of GST on E-Commerce Businesses, Get thorough understanding of the GST tax regime and will be "GST Ready" for the coming future 1 hr
9 Certified SEO Strategy Professional Get the best-in class hands-on practice on all the industry-related SEO tools and applications to get Product Pages to Rank #1 on Google, Learn SEO that works for Ecommerce Stores. 1.5 hrs
10 Certified Social Media Professional Understand the basics of YouTube, Face book, Google+, Twitter, Instagram and blogging. Use social media not just for marketing, but for customer services & PR. 2 hrs
Certification Topic Description Duration
11 Certified Content Development Expert Learn to develop over 42 different types of Audio, Visual & Text contents that can help your products to get sold online. Get Tools & Software to Practice content development 2 hrs
12 Certified Content Marketing Professional Learn the top Web content development by researching, writing, gathering, organizing, and editing information for publication on websites. 5 hrs
13 Certified Drop shipping Expert Learn why Drop shipping can be a profitable and exciting area for first-time entrepreneurs looking for a business to start. 7 hrs
14 Certified Ecommerce & Global Trade Professional Learn to sell products in wholesale (B2B ) globally and get a Professional Certification in “Ecommerce & Global Trade” from Indian Institute of E-Commerce and Inttco Singapore ( B2B Global Trade Company) 30 hrs
15 Certified Marketing Automation Expert Learn how marketing automation transforms email marketing to support multichannel marketing campaigns and increase lead generation and conversion 1 hr
16 Certified Growth Hacking Expert Learn what strategies make Uber, Airbnb and top e-commerce startups a billion dollar business. Learn the marketing hacks and growth secrets today 2 hrs
17 Certified Affiliate Marketing Professional Learn how creating affiliates around you can provide a steady stream of income for your ecommerce store. Learn difference of CPA, CPC, CPM & CPV campaigns for effective affiliate marketing. 2 hrs

Note: Video hours and the curriculum in the CEP Certification is subject to change as E-commerce is a dynamic Industry