The Foresight and Vision that Excel….
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Right from her childhood Hetika stood out in the crowd because she always
thought different and acted different. Her choices were not run-of-the-mill
and initially did raise contempt and doubts but Hetika was raised to be a
strong person who had the courage to show responsibility towards her
decisions.
Coming from the small town of Halol in Panchmahals, Gujarat, Hetika was
raised in a family that is into industrial machinery business. She imbibed
the finer elements of business as she grew up amidst business talks. Her
love for hard core machinery and technology led her to make the first big
unconventional choice…
choice….she decided to pursue bachelor’s in mechanical
engineering and was the only girl in her batch. With that exposure, and the
experience gained during multiple vacation Internships and especially after
working with Inox Cva Ltd., she was motivated to start something of her
own. She was interested in Heating, Ventilation, and air conditioning
systems.
But Hetika being a perfectionist that she is, did feel the need to gain more
knowledge and started hunting for an appropriate college with the intention
of doing MBA. During this search she discovered EDII’s Post Graduate
Programme in Management – Business Entrepreneurship (PGDM-BE) and
found it suiting her goals of becoming an entrepreneur. After joining EDII,
Hetika’s resolve only became stronger and she focused single-mindedly on
her goal. She had an idea in her mind and was working to perfect it. She
wanted to venture in the field of Industrial Chiller system venture known as
Thermcool Industries Ltd. The idea behind this chiller is to utilize waste
heat and provide a cooling effect; something that is very useful in MSMEs.
She was also working on industrial safety equipment, under the firm name,
Sanctuary Innovative Safety Equipment Ltd. What is significant here is that
despite being in first year of her studies at EDII, she had promising ideas
and fairly well trained plans.
Well, as destiny would have it, the country faced the crisis of COVID – 19.
She observed the country harnessing all its resources in dealing with the
pandemic and thought of pitching in with help in her own way. Hetika
started applying her idea of industrial safety equipment to pharmaceutical
personal hygienic product which covers all four sensory organs known as
‘4S SHIELD’; it was made up of Nano-Fibers with PFE of 99.35% and BFE
of 99.9%. She consulted EDII mentors who guided her better and put her
across to experts in the area. Hetika knew about the technology and
development aspects of safety equipment. She knew that she had to act
fast if she thought of pitching in with safety shields. She worked on war
footing and gave herself just 8 days to commence production. This was a
herculean task as the country was in lockdown mode. The entire start – up
was made operational between April 1 st to 8 th , 2020. She also subsequently
applied for Design Registration of 4S SHIELD. And, as they say- All is well
that eds well. Hetika was soon supplying her product to Frontline workers
treating COVID-19 Patients. “In all this,” says Hetika, “I received help and
support from EDII at every juncture. I had ideas but needed more
knowledge, awareness and encouragement to move ahead which I got
from EDII. As I was starting at a time which wasn’t so favourable, planning
and networking were important. My Institute facilitated me and made some
critical areas extremely easy for me.” Hetika revels in the fact that she is
helping the country during difficult times.
She calls her enterprise Sanctuary Innovative Safety Equipment Ltd.
Intense research and surveys were undertaken to come out with masks,
gloves, PPE kits and other shields, which met all standards and prescribed
norms. In the market, the available masks covered nose and mouth but
Hetika went deeper and discovered that the Corona virus can enter human
body through four entry points. So Hetika focused on a product which could
protect all the entry points of virus, VIZ. eyes, nose, ears and mouth. She
came up with the 4S SHIELD product within 8 days. She explains, “We are
currently manufacturing and selling NANOFIBER based virus protective
sustainable 4S SHIELD. It is the first-of-its-kind company in India, providing
so far, the highest protection to all sensory organs, i.e. upto 96%.
Furthermore the company will venture out to make products with innovativedesigns of safety equipment utilized in Pharma as well as Manufacturing
industries. These products would include; different types of Shields, PPE
Kits, Hand Gloves etc..” Hetika also achieved the feat of making her
products desirable to consumers. She achieved a breakthrough by
integrating the technology used in daily wear masks, goggles and ear buds,
adorned it to look aesthetically appealing and launched her products. This
technology was known to pharma as well as manufacturing industry
frontline users and hence it was easy for them to adapt and adopt. Hetika
also has a sensitive side to her entrepreneurial personality. She realizes
that this is not the time to earn, hence she has very competitively priced her
products.
Hetika is happy today. She intends to complete her studies at EDII with all
focus and attention. “How can I leave the course mid-way. It has given me
the enterprise that I own today. Half way through the course, and I could
achieve so much, so I am sure there is much in store for me in the year
ahead. I want to learn more,” says an excited Hetika. She is confident
about handling studies and her enterprise parallelly. Her father has offered
help during the coming one year. Hetika says that she is looking forward to
implementing her classroom learning at her enterprise which she is sure
would escalate even more in the days to come.
We wish her all the best and look forward to seeing her create a successful
world for society and herself !!!