Patience, Time and Persistence are Her Key Ingredients
Previous
Next
Introducing Nikita Dattani, an epitome of courage and valour. Nikita celebrates
every little feat of hers and reminds herself of how equipped she is to handle
anything that comes her way.
Extremely positive, Nikita believes there’s nothing negative in this world. She
possesses an infectious sense of humour and an exploratory mind which makes
every difficult thing easy. Fiercely competitive, unbeatable and supremely
confident, Nikita stands today as an inspiration to many entrepreneurship
enthusiasts. Possessing a distinct entrepreneurial streak, Nikita was no normal
wannabe entrepreneur.She was different because she wished to do
‘something’ that helped environment and its people. Founder of MyssTre, a
company that manufactures Nanofibre based virus protective sustainable face
mask is not just Nikita’s pride; it is the pride of the nation.
Nikita hails from Malegaon, a small town in Nashik which is known as ‘The city
of Powerloom’. She comes from a Gujarati joint family. Her family owned
power looms in the town from the generation of her great grandfather. So
while business was the key identity of the family, the sheen gradually faded.
Nikita had heard stories of her father sacrificing a lot of things and undergoing
many hardships and struggles. They had their share of highs and lows, but they
moved ahead with steadfast belief and overcame odds. So Nikita grew up
valuing hard work and learning never to be complacent, to always keep trying,
planning, dreaming and seeking to achieve.
The environment at home triggered an entrepreneurial orientation in Nikita, so
much so that she couldn’t wait for her studies to get over to take the plunge as
an entrepreneur. An average student, Nikita had her mind set on business right from childhood. At a very young age, she recalls, on being asked what would
she like to pursue in life, her response was, “A queen of my own making.”
Nikita’s role model has always been her father. His hard work, perseverance
and persistence had left an indelible mark on her psyche. And, like her father
she always wanted to establish her own footing. She planned every step. She
knew times were different now and the tricks of the game had changed so she
first decided to equip herself with knowledge in the discipline of
entrepreneurship. She came across EDII’s Post Graduate Programme in
Management – Business Entrepreneurship, and joined it. The learning at EDII
as she shares, helped her receive all that she had ever envisioned. She says,
“The course makes me confident and even more enterprising. It not only
enhanced my entrepreneurial skills but also expanded my creative thinking.
Classes, projects and mentoring sessions, strengthened my abilities and
revolve to become an entrepreneur in a way that I become useful to society
too.”
When asked about how she scanned her business opportunity, she recalls, “My
father is allergic to dust. He has to cover his face when he steps out. Then
there were many I came across who suffered serious problems of this kind. So,
I wanted to do something concrete to mitigate this problem. I was, therefore,
on a lookout for an opportunity in this space. During one of the symposiums,
EDII had organised a guest lecture on Nanofiber and their applications. I
couldn’t understand anything since I am from commerce background and so I
started asking a lot of questions which were answered by the lecturer in simple
terms. There in that class I got the idea to create Myss Tre-Nano pollution
mask and scarfs which could combat pollution and viruses and, could keep my
father’s and several others’ allergies at bay.”
After months of thorough research and with the guidance of EDII faculty
members, Nikita finally managed to create nanofiber-based virus protective
sustainable face mask.
Somewhere Nikita was convinced that her idea would fit into the demands of
the time. As she puts it, “The quality of poor air can severely damage our
health and contribute to asthma, respiratory diseases, cancer, strokes and
even death. My vision was to create an air mask which is comfortable to wear
and is gentle on skin. Our company’s mask not only protects people from the
sun but also protects them from non-oil airborne particles such as dust,
bacteria and deadly viruses.” As Nikita claims, her product comes with 99%
filtration efficiency which filters 2.5-micron bacteria and comes with an
adjustable oft nose bridge and soft Velcro.
But was the journey easy for Nikita? She reminisces, “Absolutely not! Every
Friday I had to visit IIM-A to give presentation before experts for raising fund
for my company. I was inexperienced that time and there were about twenty
other IIM-A matured startups competing with me. But the one thing that kept
me motivated was my belief in my idea. I knew my product was something that
people wanted. Finally through, after too many hassles and hiccups, I
succeeded in raising fund for my company.”
Today, Nikita has carved a niche in the domain. Her products are in high
demand due to the pandemic COVID 19 and in these troublesome times she is
serving the need of the nation with all her might. The company has expanded
its reach to various countries like New York, Egypt, Singapore and several other
prominent destinations. Her turnover, within two years of setting up, is close
to one crore.
Nikita concludes, “The two most powerful warriors in life are patience and
time. Patience will give you strength and spirit, and time will help you in
discovering the value of life. So have patience and wait for the right time.”
You are truly a star entrepreneur, Nikita…We wish you all the very best for
your enterprise. Keep growing, keep serving mankind.