pgp@ediindia.org +91 - 63570 09390 (PG Program Inquires)

Women Entrepreneurship: From ideation to implementation

Objective

To provide a highly interactive professional learning experience and capability upgrade in the principles, tools, and techniques for enterprise development and management..

To know more contact the Course Coordinator:

Dr. Baishali Mitra
Faculty, Business Communication
EDII, Ahmedabad
Contact no. 9949062013
Email address: baishali@ediindia.org

Target Batch

Aspiring women entrepreneurs, nascent women entrepreneurs, women entrepreneurs seeking growth in their businesses, women from all ethnic and cultural backgrounds across all age groups regardless of educational qualification and experience shall apply.

The course will be beneficial for women who are students; who are planning to begin a start-up; who are already small-scale entrepreneurs and seek growth; who are housewives and intend to start a business; who are mid-career professionals and want to shift from employment to entrepreneurship.

The Rationale of the Course

Despite the steady improvement, women are still under-represented among the population of entrepreneurs. Moreover, research says that women entrepreneurs tend to have dissimilar motivations and intentions in entrepreneurship than men. The challenges that women identify in starting a business include discouraging social and cultural attitudes, lower levels of entrepreneurship skills, greater difficulty in accessing start-up financing, smaller and less effective entrepreneurial networks that dampen women’s entrepreneurship. And that is why an Entrepreneurship Course is required to be designed exclusively for women as the opportunities, challenges, and measures to cope with those challenges are unique for women entrepreneurs.

1. This is an online course with 16 live sessions along with mentoring and guidance hours.

2. The course focuses on inclusive entrepreneurship. While highlighting issues concerning the gender gap, the course deals with different dynamics of entrepreneurship and showcases steps from leveraging on a promising idea to making profits with minimal risks, focusing on small and medium-sized startups for women entrepreneurs.

3. The course is equipped with live lectures, recorded videos, assignments, case analyses, as well as hand holding templates and tools. The following module will be supported by pre-session reading materials and weekly assignments

24 hours' interaction engaging 16 live sessions
A post session mentoring and guidance hour
Templates, guidelines, cases, teaching notes, videos
Course completion certificates to all participants

Sessions (duration – 120 minutes)	Topic
1	Entrepreneurship: The concept The concept of entrepreneurship The key elements	Lecture/ Discussion
2	Entrepreneurial Mindset Entrepreneurial mindset & competencies	Lecture/ Discussion
3	Gender Sensitizing Perceived & actual barriers to entrepreneurship that are specific to women Ways to deal with issues that create fear	Case
4	The Power of Networking Concept of networking Women-to-women network Develop behaviors that invite collaboration	Lecture/ Discussion
5	Financial Fundamentals How to understand and interpret a financial statement /balance sheet	Lecture / Practice
6	Interaction with women entrepreneur	Guest lecture
7	Marketing Fundamentals The target markets The competition Marketing plan, tools and pricing strategies Environmental Analysis / SWOT Analysis	Lecture/ Discussion
8	Digital Marketing Digital marketing tools Selling through online platforms Doing business with government through GEM portal	Lecture/ Discussion
9	Business Model This module provides a framework for analyzing how a company creates, develops and delivers products or services Business Model Canvas	Activity
10	Exploring the Business Opportunity / Opportunity assessment • How to Identify Business Opportunities • Business Opportunity Guidance • Briefing and Planning for the Market Survey • Sources of business ideas	Lecture/ Discussion
11	Innovation in products/services Process of innovation Techniques to develop innovative products/services	Activity
12	Interaction with women entrepreneur	Guest lecture
13	Assessing Market feasibility How to conduct market research Marketing testing of innovative products	Lecture/ Discussion
14	Financial & Technical Feasibility Technical Analysis Financial Analysis	Lecture/ Discussion
15	Business Plan Preparation of a Basic Business Plan (hands-on via template)	Live assignment
16	Starting a business Deciding Constitution of Organization Registration of a Company/ startup	Lecture/ Discussion
17	Strategies for entry, growth & exit Risk reduction strategies Strategies for entries Growth & exit strategies.	Lecture/ Discussion
18	Social entrepreneurship The concept of social entrepreneurship Examples of women social entrepreneurs	Case discussion
19	Interaction with women social entrepreneur	Guest lecture
20	Government Schemes and Policies focused on Women Government Schemes, to foster women-entrepreneurship Possibilities and scopes for financial assistance	Lecture/ Discussion
21	Government support system for entrepreneurship development Institutional framework supporting entrepreneurship development	Lecture
22	Interaction with banking professional	Guest lecture
23	Group-Presentations by Participants and feedback by mentors	Presentation by participants
24	Group-Presentations by Participants and feedback by mentors	Presentation by participants