Women Entrepreneurship: From ideation to implementation

Women Entrepreneurship: From ideation to implementation

Overview

Women Entrepreneurship : From ideation to implementation

Fees : 10,000/- per participant

Social Info


Coordinators

Dr. Baishali Mitra

Scope of The Course

The course will be beneficial for: –
women who are students,
women who are planning to begin a start-up,
women who are already Small-scale/Micro entrepreneurs and seeking growth, 
women who are housewives and intend to start a business,
women who are mid-career professionals and want to shift from employment to entrepreneurship.

Target Batch

Aspiring women entrepreneurs, nascent women entrepreneurs, women entrepreneurs seeking medium-growth in their businesses, women from all ethnic and cultural backgrounds across all age groups regardless of educational qualification and experience shall apply.

The Rationale of the Course

Despite the steady improvement, women are still under-represented among the population of entrepreneurs. Moreover, research says that women entrepreneurs tend to have dissimilar motivations and intentions in entrepreneurship than men. The challenges that women identify in starting a business include discouraging social and cultural attitudes, lower levels of entrepreneurship skills, greater difficulty in accessing start-up financing, smaller and less effective entrepreneurial networks that dampen women’s entrepreneurship. And that is why an Entrepreneurship Course is required to be designed exclusively for women as the opportunities, challenges, and measures to cope with those challenges are unique for women entrepreneurs.

Course Objective

This course aims to facilitate Entrepreneurship by providing the right guidance for all aspiring and nascent women entrepreneurs so that a cadre of women entrepreneurs is empowered to strengthen the socio-economic development of the country.

1. This is an online course for 3 months’ duration engaging 50 hours’ live sessions along with mentoring and guidance hours.

2. The course focuses on inclusive entrepreneurship. While highlighting issues concerning the gender gap, the course deals with different dynamics of entrepreneurship and showcases steps from leveraging on a promising idea to making profits with minimal risks, focusing on small and medium-sized startups for women entrepreneurs.

3. The course is equipped with live lectures, recorded videos, assignments, case analyses, as well as handholding templates and tools. The following module will be supported by pre-session reading materials and weekly assignments

  • 50 hours’ sessions
  • Templates, guidelines, cases, teaching notes, videos
  • EDII Digital Library access
  • Course completion certificates to all participants
  • One-to-one mentoring session

Sessions (duration – 120 minutes)

Topic

 

1

Entrepreneurship: The concept

  • The concept of entrepreneurship
  • The key elements

Discussion

2

Entrepreneurial Mindset

  • Entrepreneurial mindset & competencies

Analyses of personalities of real entrepreneurs

3

Gender Sensitizing

  • Perceived & actual barriers to entrepreneurship that are specific to women
  • Ways to deal with issues that create fear

Case

4

The Power of Networking

  • Concept of networking
  • Women-to-women network
  • Develop behaviors that invite collaboration

Lecture/ Discussion

5

Financial Fundamentals

  • How to understand and interpret a financial statement /balance sheet

Lecture / Practice

6

Interaction with women entrepreneur

Live Lab

7

Marketing Fundamentals

  • The target markets
  • The competition
  • Marketing plan, tools and pricing strategies
  • Environmental Analysis / SWOT Analysis

Discussion

8

Digital Marketing 

    • Digital marketing tools
    • Selling through online platforms
  • Doing business with government through GEM portal

Demo/ Discussion

9

Business Model

  • This module provides a framework for analyzing how a company creates, develops and delivers products or services
  • Business Model Canvas

Activity

10

Exploring the Business Opportunity / Opportunity assessment

• How to Identify Business Opportunities

• Business Opportunity Guidance

• Briefing and Planning for the Market Survey

• Sources of business ideas

Activities/ Discussion

11

Innovation in products/services

  • Process of innovation
  • Techniques to develop innovative products/services

Activity

12

Interaction with women entrepreneur

Live Lab 

13

Assessing Market feasibility

  • How to conduct market research
  • Marketing testing of innovative products

Lecture/ Discussion

14

Financial & Technical Feasibility

    • Technical Analysis
  • Financial Analysis

Lecture/ Discussion

15

Business Plan

  • Preparation of a Basic Business Plan 

(hands-on via template)

Live assignment

16

Starting a business 

  • Deciding Constitution of Organization
  • Registration of a Company/ startup

Lecture/ Discussion

17

Strategies for entry, growth & exit

  • Risk reduction strategies
  • Strategies for entries
  • Growth & exit strategies. 

Lecture/ Discussion

18

Social entrepreneurship

  • The concept of social entrepreneurship
  • Examples of women social entrepreneurs

Case discussion

19

Interaction with women social entrepreneur

Live Lab

20

Government Schemes and Policies focused on Women

  • Government Schemes, to foster women-entrepreneurship
  • Possibilities and scopes for financial assistance

Lecture/ Discussion

21

Government support system for entrepreneurship development

  • Institutional framework supporting entrepreneurship development

Lecture

22

Interaction with banking professional

Live Lab

23

The Legal Aspects of Business

Experts’ opinion

24

Group-Presentations by Participants and feedback by mentors

Presentation by participants

25

Group-Presentations by Participants and feedback by mentors

Presentation by participants

Course fee: 10,000/-